I worked with clinical supervisors, administration and Dr. Ramachandran from the Eye Specialists of Ohio to design promotional materials for a botox campaign to increase sales of Botox throughout the company.

Typically, botox is marketed to women between the ages of 30-50, but the company was looking to reach clients that enter their building through a promotional flyer. The average client in the practice is over the age of 60. Therefore, the promotional flyer features an older woman.

When discussing design options for the social media banner, I recommended using a photo of a younger women. Designing promotional ads for both the younger and the older population allowed for a higher volume of outreach.